Hi,
Welcome back guys. Keep reading the continuation of my last blog. Get some real cool inputs and analytics about social media marketing platforms ideally suited to drive the growth of Realty brands.
Electronic Direct Mailers
Internet & intranet powered marketing via bulk mailing can be a major game changer. Marketers especially from the Realty sector do not exploit its potential to the fullest. Most of the marketers who do opt for bulk mailing do not go beyond the customary databases; it results in the message spreading out too thin without focus. EDM marketing holds much more potential than that. It can be used as a robust platform to engage a humongous database of prospective customers through smart story telling. Building correlating databases is the first step. Creating contact lists with precise targeting yields great results.
Newsletters
This can be a potent tool to reach out to peers, industry experts and influencers apart from internal stakeholders of a firm. It also acts as an opinion building platform. Appropriate content showing the company as a thought leader goes a long way in creating optimal brand equity. As a value addition, potential customers/influencers can be invited to contribute content as guest contributors to take the exercise to the next level. Extensive circulation of the soft copies assures great brand recall value. Crisp content, cool design aesthetics and most importantly smart subject line are crucial for the success of newsletters online. Tweeting and subsequently posting on FB, a link to the online version of the newsletter and inviting people to demo it is highly advisable.
Whitepapers/Articles
A typical whitepaper offers swift takes on an industry trend or a business challenge or a specific topic spanning a wide realm. The greatest value proposition attached to a whitepaper is its ability to leave 'take aways' to the reader. Most of the whitepapers are from an organizational standpoint; however the most distinct characteristic of a power packed whitepaper is its neutral tone bereft of any particular stance. An easy-to-set-up, conversion-optimized landing page can be a great addition to any whitepaper promotion campaign. Before announcing a whitepaper to intended audience, it's suggested to redirect them to a page where they can request it. This guarantees more visibility.
Going Beyond Conventional Marketing
Social media driven content marketing is here to stay. Period. In this day and age of perennially mounting paid advertising costs, it would do the Realty sector a world of good to wake up to the power of content marketing. It's the most versatile promo tool which is low cost yet packing in a mean punch.
- Lion Dr Y Kiron
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