Hi,
Welcome back to my blog people. This is the continuation of my earlier blog which mused on social media as a sales enabler.

Embracing social media is mandatory

Social media marketing is much beyond routine FB posts. It's all about planning what, where, how and when to say something that makes a difference. Factoring in demographic (Buyer persona) and psychographic (To determine where to reach out) data pertaining to customer segment is the first crucial step. A sharp and incisive content marketing strategy can help Realty brands accomplish the following:


• Building rapport & trust with existing customers
• Reaching out to prospective customers
• Addressing specific pain points of customers
• Provide valuable 'ready reckoner' information to clients
• Fostering collaborations & strategic alliances
• Propagating the larger brand story of the firm
• Building a higher & faster recall value for the brand

Social Media, the Carrier of Relevant Content driven Messaging

Educational levels and to a larger extent fiscal might are two attributes of Real Estate buyer segment. And customer segments with these two qualities are available aplenty on the social media. Most users of social media are net savvy and are deemed to be having access to the internet; most of them also belong to financially affluent or middle level income groups. They form an ideal stakeholder segment for Realty marketers aiming to optimize their brand net worth. Following are some of the most convenient tools to engage customers and potential customers in a meaningful dialog over prolonged periods of time via diverse social media platforms:

• Blogs
• Company Website
• e-books
• Audio Visual Content
• Electronic Direct Mailers
• Newsletters
• Whitepapers/Articles

In my next piece of this series I will be providing further insights and analytics. The continuation of this would delve deeper into how each of the afore said tools can be leveraged by Realty brands.

- Lion Dr Y Kiron