Hi,
As promised in my last article I'm back to demystify the science behind effective social media marketing. Read on and find out how Realty brands can leverage various components of content driven social media marketing to maximize visibility.

Blogs Help in Logging into Consumer Mindsets

Blog posts can be a very convenient way of reaching out to the customer segment. Help alleviate specific pain points experienced by customers through in depth, information loaded blog posts. Simultaneously blogs can be leveraged to create clear differentiation from competitors. Invite guest bloggers to contribute occasionally to enhance the value proposition of the blog posts. Additionally tools like Buzzsumo can assist in generating better and smarter blog ideas. Blogs should be crafted to be recognized as award winning material aided by top recall value and loyal readership base. FB, LinkedIn, Google+, MySpace, Last.fm, BlackPlanet, Twoo etc are some of the platforms that can garner maximum eyeballs for every blog post.

Company Website can Double up as a Tool of Information

Company websites need not be limited to furnishing information about the firm, its services, promoters and contact details. Marketers can go one step ahead to integrate general information pertaining to Real Estate domain on the website. Information regarding compliances, statutory obligations, new developments and contacts directory can be uploaded for accentuated appeal. Blog posts can be integrated with company websites for easy accessibility.

e-books

e-books and newsletters circulated to a select database via bulk mailing can rake up tremendous levels of curiosity about the brand. The content should not indulge in direct selling; focus should be more on building bridges with existing and potential customers. Inviting readers to contribute content would make the exercise interactive adding a whole new dimension to it. Posting in communities, pinning tweets, deploying social teasers and banners are some sure shot ways of promoting e-books.

Audio Visual Content

Short films/clips/corporate films can be deployed on digital media (Eg - YouTube) for maximum reach out as consumers of AV content are teeming in numbers. AV content can be harnessed to dwell on customer experiences and testimonials. Apart from routine product promoting AVs, interviews with top brass and interaction with subject matter experts (Realty Gurus) can be broadcasted. The channel can evolve into a 'go to' medium for customers looking for specific information. Brand credentials can be promoted effectively through YouTube and similar channels. Companies have the convenience of creating their own online channels and call for subscriptions paid and/or free.

Well that's not all. Keep reading and check out the next blog to know more. Happy reading!

- Lion Dr Y Kiron